product proliferation

product proliferation
марк. разрастание ассортимента (увеличение ассортимента за счет создания множества модификаций товара или нескольких товаров; это дает компании конкурентные преимущества, поскольку она может предложить товар сразу нескольким сегментам рынка)
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Англо-русский экономический словарь.

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  • Product proliferation — occurs when organizations market many variations of the same products. This can be done through different colour combinations, product sizes and different product uses. This produces diversity for the firm as it is able to capture its sizeable… …   Wikipedia

  • Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… …   Wikipedia

  • proliferation — I (Roget s IV) n. Syn. increase, conception, propagation, generation; see procreation , reproduction 1 . II (Roget s Thesaurus II) noun 1. The process by which an organism produces others of its kind: breeding, multiplication, procreation,… …   English dictionary for students

  • Nuclear proliferation — World map with nuclear weapons development status represented by color.   Five nuclear weapons states from the NPT …   Wikipedia

  • Nuclear fission product — Nuclear fission products are the atomic fragments left after a large atomic nucleus fissions. Typically, a large nucleus like that of uranium fissions by splitting into two smaller nuclei, along with a few neutrons and a large release of energy… …   Wikipedia

  • Natural product drug discovery — This article describes the utilization of natural resources in the process of finding new drug compounds, an approach commonly referred to as natural product drug discovery . Together with synthetic chemistry, they represent complementary… …   Wikipedia

  • Long-lived fission product — Long lived fission products are radioactive materials with a long half life (more than 200,000 years) produced by nuclear fission. Contents 1 Evolution of radioactivity in nuclear waste 1.1 Short term 1.2 Medium lived fission products …   Wikipedia

  • Two-factor authentication — (TFA, T FA or 2FA) is an approach to authentication which requires the presentation of two different kinds of evidence that someone is who they say they are. It is a part of the broader family of multi factor authentication, which is a defense in …   Wikipedia

  • Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… …   Wikipedia

  • РАСПРОСТРАНЕНИЕ ПРОДУКТА — (product proliferation, proliferation of products) См.: дифференциация продукта (product differentiation). Экономика. Толковый словарь. М.: ИНФРА М , Издательство Весь Мир . Дж. Блэк. Общая редакция: д.э.н. Осадчая И.М.. 2000 …   Экономический словарь

  • Quality competition in retailing — Quality competition in retailingIn many retail industries, the most successful firms are the ones that offer the widest selection. For example, Wal Mart rose to the top of the Fortune 500 by offering consumers a vast array of products at very… …   Wikipedia


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